Sport activation has its benefits! It’s a simple concept, but the overarching principle that unites all the benefits that activation has to offer, is the positive effect it has on society. Regardless of location, sport, the fans, and the event itself, the power of activation can work its magic anywhere. Team PVE take immense pride in acknowledging the impact our work has on sport and the industry. With a team of passionate and experienced professionals, delivering immersive fan experiences on an international scale, activation is becoming more widely recognised as a powerful tool.
Promoting an Inclusive Environment
There are numerous initiatives in the world of sport going on right now with a focus on encouraging an inclusive environment and making sport accessible. Every single one of our activations are accessible to fans of all ages, backgrounds and abilities. As a result, our activations provide a great opportunity for fans to be introduced to new sports in a comfortable and fun environment. Take our recent RFU Red Roses Fan Zone we delivered for the 2023 Women’s Six Nations – thousands of young fans, girls & boys, interacted with our rugby activations, providing them with a memorable and exciting first experience of the sport.
Inspiring the Next Generation
Which brings us onto our next point! By creating inclusive spaces for sport, this is the first step in encouraging the next generation of sports fans, players and professionals. For any sport, it is crucial to keep the drive going to grow and enhance sport and industry. The winning formula is making it fun! Our activations are unique and rarely go unnoticed by fans attending events! Achieving this initial engagement is key and is something that can be built on long-term.
Connecting & Communicating with Fans
This level of engagement is also handy for brands activating at events such as sponsors, agencies, charities, governing bodies – the list goes on! Activation is a powerful method of communication and is an effective marketing strategy to widen your audience reach and create meaningful relationships with fans. It can also be utilised to spread the word and support brands in their work. We’ve worked with various charities at events on delivering activations to help in fundraising efforts and to promote the incredible work they do.
Driving Sustainability in the Events Industry
Over the past 18 months, we have been working hard to create and implement more sustainable processes across our international operations. We are proud to be leading the way in the events industry in showcasing more sustainable approaches that minimise the impact our activation work has on the environment. Through our reusable event structures & interior fit out systems, repurposing of our PVE event branding, and the way in which we transport our kit and staff across the globe, we are doing all that we can in making a valid contribution to a topic of concern within society.
Team PVE work hard to consistently deliver world class fan experiences across the globe and by doing so, our work is making a real difference within society. Activation is increasingly becoming appreciated as an effective practice in many ways that will always inevitably contribute positively to wider society and the sporting spectrum. We are now at the halfway point of the year, with so many hugely successful events under our belt already! The second part of the year is only set to get better.
Get in touch with us today to find out how we can support you with activation to achieve remarkable results for your brand, event, fans and most importantly society!
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