Miami Open: Skills Zone

Client: International Players Championship LLC

Event: Miami Open 2025  

Activation: Fan Zone  

Location: Hard Rock Stadium, Miami, Florida        

The Brief:

We returned to the Miami Open at the iconic Hard Rock Stadium following the success and excitement around the Fan Zone at the tournament last year. The focus was to continue to enhance the overall fan experience at the event through accessibility and engagement with fans of all ages & abilities and create an epic atmosphere!

The Process:

With the main objective to open the tournament to all fans and build a community feel, we delivered and embraced all core skills of the sport similar to last year to create a unique and inclusive skills zone that provided a different experience at each touchpoint. Our production team ensured that the user journey through the fan zone was seamless, to allow fans to experience all areas of tennis.

The Result:

Miami Open Fan Zone: An engaging Fan Zone with 5 tennis activations that allowed fans of all ages & abilities to get involved underneath the Miami sunshine!

Knock’ Em Down: Fans had to knock as many balls off the plinths as possible within 60 seconds, a true test of accuracy in tennis!

Reaction Wall: Targets light up on the wall which fans must hit to score as many points as possible.

Green Screen Photo Opp: A great way for fans to remember their day out at the Hard Rock Stadium, fans could get a snap with the stadium in the background which was then emailed to them.  

Speed of Serve: One of our more popular tennis activations, fans had 3 attempts to hit their fastest serve!  

Ball Kid Challenge: Replicating the role of ball boys & girls, fans had to roll the ball into the ball kids’ hands.  

Mini Tennis Courts: A smaller version of a traditional tennis court, fans could rally with friends or family to have a hit!

It was a pleasure to be part of the Miami Open once again, where we welcomed thousands of fans, from beginners to experts, through the Skills Zone appealing to all ages & abilities. The tournament atmosphere was fantastic, where it was great to see the Skills Zone act as a hub for entertainment, elevating the fan experience immensely.