As important as it is for your brand to connect with both potential and existing customers, clients and stakeholders, it’s also important that you remember the value of your employees. We’re sure you appreciate and understand the importance of your employees and all they do for your business, however it’s whether or not they are aware of this appreciation that counts.
Showing your employees that they are valued is not only beneficial for their self-esteem, but it also works in your favour through improved employee engagement. One of the ways in which you can connect with your employees to improve as such is through sports activations as part of a corporate event.
Read on below as we discuss what this entails.
What Exactly is Event Activation?
Event activation is an immersive marketing strategy that uses interactive events, campaigns and/or activities to meet a set of specified goals, such as to boost customer loyalty, generate brand awareness or build connections with target audiences.
However, event activation doesn’t just stop at your customers, but can also be applied to your employees. By creating targeted engaging and memorable experiences for your employees to partake in, you have the power to build better relationships with your staff and improve employee engagement.
Sports Activations
A great way to bring multiple people together is through their love of sports. Whether they’re fans of a particular sport, play themselves or simply enjoy being active, immersive sports activations offer memorable and fun experiences for your employees to partake in.
This could range between all sorts of activities, from sport simulators and point-scoring challenges to mini tennis tournaments and golf putting.
Improving Employee Engagement at Corporate Events
So, why is employee engagement important and how can it be improved through corporate events? Employee engagement refers to the emotional and professional connection your employees feel towards each other, the work they do and your organisation.
As such, high levels of engagement have the potential to increase employee satisfaction, which subsequently can improve their job performance and improve employee retention, creating an overall positive employee experience.
Of course, there are the fundamental ways of ensuring and maintaining employee engagement, such as creating a positive and healthy work environment, paying reasonable salaries and offering other perks and benefits (e.g. private healthcare, life assurance, free food and drinks etc.). However, planning a corporate event is a great way to show your employees that you’re willing to go the extra mile to show your appreciation and consideration for them.
Looking at incorporating sports activations within the event planning process for this would be a great way to promote team collaboration and improve company culture, as a way of strengthening your team’s cohesion within the workplace. They also act as a great opportunity to educate your staff on any changes, new strategies or new products that your company will be implementing through an engaging and memorable approach.
Corporate Event Production
So, what are you waiting for? Start planning your corporate event today to improve employee engagement in your company - we can help here at Provision Events.
Alongside event management, we specialise in the design, build and delivery of a range of interior environments, including sport activation zones.
Get in touch with us today to discuss how we can help you with your event planning needs.
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