Client: Gallagher
Event: Gallagher Premiership Rugby Final 2024
Activation: Fan Zone
Location: Twickenham Stadium, London
The Brief:
Since 2019 we have been working with Gallagher at the Premiership Rugby Final to deliver the Gallagher Way Fan Zone, as the finale to the Rugby Union season. As title sponsors, the Gallagher Way Fan Zone plays an important role in engaging and connecting with fans to build brand loyalty and awareness.
The Process:
Over the years we have worked closely with Gallagher to understand their brand values and utilise the Fan Zone to communicate with fans. Activation is a big part of the gameday experience, meaning it was crucial that the Fan Zone was accessible to fans of all ages and abilities. The production team ensured that all activations within the Fan Zone replicated a key skill of rugby, to allow fans to have a full immersive experience.
The Result:
Gallagher Way Fan Zone: The ultimate fan experience for rugby fans, the Fan Zone included numerous activations that engaged fans with all aspects of the sport, to elevate the gameday experience!
Entrance Structure: Using our inventory of sustainable event structures, we designed & built an inviting and unmissable Fan Zone entrance!
Playmaker Challenge: A brand-new activation for 2024, fans put their reaction skills to the test, and put themselves in the playmaker position! Targets would light up on the wall, which fans had to throw the ball as quickly as possible to score points.
Swan Dive: Fans had to dive into the foam pit replicating the classic try scoring pose! A great opportunity to capture the ultimate action shot. Fans received their slow mo videos via email which they could share across social media platforms.
Photo Experience: An exclusive opportunity for fans to get a photo with the trophy! Photos were emailed to individuals after where they could share their snaps online across social media.
Passing Challenge: Using our Multi Ball simulator technology, fans put their passing accuracy to the test where they had to throw the ball at the targets on the screen to score as many points as possible.
Ice Cream Giveaway: Housed under our 6m x 6m arch structure, fans could grab a free ice cream whilst they visited all the activations on offer within the Fan Zone. We also provided a central seating area for fans to take a seat under the shade whilst enjoying their sweet treat!
It was fantastic to work closely with the Gallagher team once again in delivering an exceptional fan experience, boosting the match day atmosphere! We welcomed over 5,000 fans through Gallagher Way Fan Zone, where it was brilliant to see various demographics participate and enjoy the Fan Zone to help grow the game and promote rugby as an inclusive sport.
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