Client: FBMA - Fatima Bint Mubarak Ladies Sports Academy
Event: Abu Dhabi Equestrian Festival across three events
Activation: Fan Village
Location: Al Forsan International Sports Resort, Abu Dhabi
The Brief:
FBMA are a non-profit organisation who are dedicated to promoting and facilitating women’s sports in the UAE. With the popularity of equestrian events and female sport on the rise in the UAE, FBMA wanted to provide an exciting fan experience that appealed to everyone attending the events as part of the Abu Dhabi Equestrian Festival.
The Process:
As our debut in equestrian events, the design & production teams were thrilled to be given a new and exciting challenge! FMBA work hard to promote and develop Abu Dhabi as a global hub for women’s sport and to inspire an active lifestyle. We were eager to support FBMA with their fantastic work, where it was the perfect opportunity to tap into all areas of our service offerings to deliver an unforgettable fan experience. It was essential that we provided a range of fun games & activities which young families and kids could all engage with.
The Result:
Equestrian Fan Village: We put our magnificent arch structures to use to deliver an impressive entrance tent, festival stage and house our Kids Zone and exhibition spaces for external vendors at the event. The Fan Village had a carnival theme captured through the branding, interior fit out, activities & games, and entertainment.
Mini Golf: 6-hole mini golf course, featuring obstacles inspired by equestrian events!
Carnival Games: Fans could test their skills on classic carnival games with our bucket ball and horseshoe games, where we also included basketball & football activations to add a fun sport-based theme! Not forgetting the carousel that was a great addition to the village!
Festival Stage: To allow for entertainment throughout the day, we built a festival stage using our arch structure with various seating options and tables. Over the three events, there was a range of entertainment on offer with fire breathers and jugglers!
Kids Zone: Housed within our arch structure, the zone featured a ball pit, giant connect 4 and seating suitable for kids and adults.
Entrance Tent: A striking way to welcome fans to the event, tickets would be scanned at the reception desk before entering the Fan Village.
Despite the mammoth build that our build & production faced not long into the new year, their remarkable dedication and efforts did not go to waste looking at the result! We always enjoy delivering new fan experiences and expanding our services into new sports, especially when our work contributes to promoting and growing sport. The event was a great showcase of our full-service sport activation package, and demonstrated how our activation work can be beneficial at any sporting event!
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